Stem Cell Research - The field of stem cell research Essay

Stem Cell Research - The field of stem cell research - Essay Example Many of the signals required to induce formation of specialized adult cells must be present in these tumors, but unlike embryos, tumors generate adult cell types in a hopelessly undirected manner. If a developing embryo is not to end up a mass of disorganized tissues, it must do more than generate adult cell types. Embryos must orchestrate and choreograph an elaborate stage production that gives rise to a functional organism. They must direct intricate cell movements that bring together populations of cells only to separate them again, mold and shape organs through the birth of some cells and the death of others, and build ever more elaborate interacting systems while destroying others that serve only transient, embryonic functions. Throughout the ceaseless building, moving, and remodeling of embryonic development, new cells with unique characteristics are constantly being generated and integrated into the overall structure of the developing embryo. Science has only the most rudimentary understanding of the nature of the blueprint that orders embryonic development. Yet, recent research has begun to illuminate both how specific adult cells are made as well as the central role of stem cells in this process. The term "stem cell" is a general one for any cell that has the ability to divide, generating two progeny (or "daughter cells"), one of which is destined to become something new and one of which replaces the original stem cell. In this sense, the term "stem" identifies these cells as the source or origin of other, more specialized cells. There are many stem cell populations in the body at different stages of development. For example, all of the cells of the brain arise from a neural stem cell population in which each cell produces one brain cell and another copy of itself every time it divides. The very earliest stem cells, the immediate descendants of the fertilized egg, are termed embryonic stem cells, to distinguish them from populations that arise later and can be found in specific tissues (such as neural stem cells). These early embryonic stem cells give rise to all the tissues in the body, and are therefore considered "totipotent" or capable of generating all things. Review of the Research While the existence of early embryonic stem cells has been appreciated for some time, the potential medical applications of these cells have only recently become apparent. More than a dozen years ago, scientists discovered that if the normal connections between the early cellular progeny of the fertilized egg were disrupted, the cells would fall apart into a single cell suspension that could be maintained in culture. These dissociated cells (or embryonic stem cell "lines") continue to divide indefinitely in culture. A single stem cell line can produce enormous numbers of cells very rapidly. For example, one small flask of cells that is maximally expanded will generate a quantity of stem cells roughly equivalent in weight to the entire human population of the earth in less than sixty days. Yet despite their rapid proliferation, embryonic stem cells in culture lose the coordinated activity that distinguishes embryonic development from the growth of a teratoma. In fact,

Good Eats :: essays research papers fc

Good Eats A pig isn’t dumb. In the old Chicago slaughterhouses, pigs lifted by their hindquarters knew something bad was about to happen. With their throats slit they could unleash a hellish scream. Their lifeless bodies then passed along the rest of the disassembly line. America has moved on from that point in history. In America it could be said that the 20th century was spent recognizing those America had forgotten. America has changed its perceptions about race, sex, and homosexuality however Americans have not been as progressive when it comes to animals. As a result the health of many Americans is questionable. With the number of baby boomers growing older, America could be facing a health care crisis. With our current values of equality, and a respect for all life, it is not ethical moral or even logical to consume the flesh of other animals.   Ã‚  Ã‚  Ã‚  Ã‚  For some the barrier between animals and people will always be obvious. We rule, they serve. Considering the socio-political events of the past century that view of animals should be considered primitive. If surveyed some people would respond that animals are here for our use citing biblical reasons, or stating animals are obviously inferior to human beings using a sort of natural law argument.   Ã‚  Ã‚  Ã‚  Ã‚  True enough in nature other animals eat other animals. That is an undeniable fact that some say justifies meat eating. To a certain extent we are no different from other animals in that we have dietary needs. The only problem is with this natural law argument is individuals often mention how much smarter we are than other animals. Is intelligence what justifies our dominance of animals for our own benefit? I guess if inferiority or superiority is based on the ability to comprehend and practice math, science, and art, then yes animals are inferior. Infants don’t develop the cognitive ability to perform such tasks until later in life when they learn from their parents and then eventually school. As persuasive as Jonathan Swift’s proposal is, people aren’t eating infants and babies. The logic of the inferior argument is essentially a cow is dumb so it is ok to eat a steak. Next time you sit down to a large steak dinner ask yourself, â€Å"was th is dumb piece of meat someone’s dad?† Intelligence is not a good enough reason to ethically justify eating meat. There are sections of the human population who we should then also consider eating. Good Eats :: essays research papers fc Good Eats A pig isn’t dumb. In the old Chicago slaughterhouses, pigs lifted by their hindquarters knew something bad was about to happen. With their throats slit they could unleash a hellish scream. Their lifeless bodies then passed along the rest of the disassembly line. America has moved on from that point in history. In America it could be said that the 20th century was spent recognizing those America had forgotten. America has changed its perceptions about race, sex, and homosexuality however Americans have not been as progressive when it comes to animals. As a result the health of many Americans is questionable. With the number of baby boomers growing older, America could be facing a health care crisis. With our current values of equality, and a respect for all life, it is not ethical moral or even logical to consume the flesh of other animals.   Ã‚  Ã‚  Ã‚  Ã‚  For some the barrier between animals and people will always be obvious. We rule, they serve. Considering the socio-political events of the past century that view of animals should be considered primitive. If surveyed some people would respond that animals are here for our use citing biblical reasons, or stating animals are obviously inferior to human beings using a sort of natural law argument.   Ã‚  Ã‚  Ã‚  Ã‚  True enough in nature other animals eat other animals. That is an undeniable fact that some say justifies meat eating. To a certain extent we are no different from other animals in that we have dietary needs. The only problem is with this natural law argument is individuals often mention how much smarter we are than other animals. Is intelligence what justifies our dominance of animals for our own benefit? I guess if inferiority or superiority is based on the ability to comprehend and practice math, science, and art, then yes animals are inferior. Infants don’t develop the cognitive ability to perform such tasks until later in life when they learn from their parents and then eventually school. As persuasive as Jonathan Swift’s proposal is, people aren’t eating infants and babies. The logic of the inferior argument is essentially a cow is dumb so it is ok to eat a steak. Next time you sit down to a large steak dinner ask yourself, â€Å"was th is dumb piece of meat someone’s dad?† Intelligence is not a good enough reason to ethically justify eating meat. There are sections of the human population who we should then also consider eating.

Marketing Analysis: Mayo Clinic

Marketing Analysis: Mayo Clinic December 14, 2012 Marketing Analysis: Mayo Clinic Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012). The Mayo Clinics are a not-for-profit hospital and teaching center that is renown throughout the world. They became known as the hospital that treats the diseases no other facility or physician want to treat.They have over thirty eight hundred physicians and scientist as well as over fifty thousand Allied health care workers on their payroll. They also have thirty six hundred medical residents, fellows and students through their medical schools. Their slogan is â€Å"We strive to turn the impossible into the possible† (Mayo Clinic Annual Report, 2011). â€Å"The Mayo Clinic cared for more than one million patients at its campuses in Minnesota, Florida, Arizona and Mayo Clinic Health System, a network of clinics, hospitals and health care facilities serving more than seventy communities in Minnesota, Iowa and Wisconsin† (Mayo Clinic Annual Report, 2011, pg. 7, para4). From their beginning in 1863, William Worrall Mayo insisted on standards that would be considered innovative for the time. And as the demand for their services increased, they formed a team of doctors and researchers and became â€Å"the first private integrated group practice. † Initially this practice of teamwork among doctors was viewed as unconventional, but soon patients realized the advantages of the pooled resources, having doctors and scientist under the same roof with knowledge and skills, patients and student came from around the world to learn and be treated (Dickson, 2012).Mayo Clinic over one hundred years ago made it clear through its mission and visi on that the patients’ interests would not be served well if doctors were competing with each other. William Mayo emphasized that making a commitment to the patient; doctors must make a commitment to each other: â€Å"Continuing interest by every member of the staff in the professional progress of every other member,† would be vital to nourishing the organization’s future. Patients are the Mayo Clinic’s first priority and they do not base care on a patient’s ability to pay.Most of the staff is not even aware of a patient’s status, which allows them to give the patients the best care possible without having to worry about being paid (Mayo Clinic, nd). The Mayo Clinic has some fierce competition, such as Johns Hopkins Hospital. Johns Hopkins is an institution with a mission to† improve the health of our community and the world by setting the standard of excellence in patient care. † They also advertise with commercials on television , radio, and in the newspaper.They have internet Social media marketing in place and through their multi-media relations staff, they are able to pierce the market of patients within the United States and abroad. (Johns Hopkins Hospital, nd). The services they offer are comparable to The Mayo Clinic and both are rated in the top 25 best hospitals to work for by HealthExecNews. com. However, Johns Hopkins did not make the top 100 list for Forbes. The four â€Å"P’s† (Product, Place, Price, Promotion) ProductBrand – Mayo Clinic; the name alone is known as a leader in the medical field for their dedicated physicians, scientists and allied health staff that work together as a team to put the needs of the patient first, known as â€Å"The Mayo Effect. † There are three main hospitals and several clinics that offer medical treatments and services as well as training, residencies and fellows for medical professions (Mayo Annual Report, 2011). Product features â⠂¬â€œ Patient satisfaction and quality care given to patients are some of the main reasons that patients choose the Mayo Clinic.Known as the place to go for specializing in treating complex illnesses, patients can receive uninhibited care, regardless of ability to pay (Mayo Clinic, nd). Packaging – The Mayo Clinic is well known throughout the world for their research as well as their teaching facilities for medical professions. In addition, they partner with many facilities to serve communities in five states, while maintaining three main Hospital facilities in Minnesota, Arizona, and Florida (Mayo Clinic, nd). Product lines – They have several, mainly books and CD’s on health and wellness.They also have a customer base of over 900,000 people for their Mayo Clinic Health Letter and Mayo Clinic Women’s HealthSource subscriptions, which are mailed monthly with a quarterly special report as part of the subscription. Having tested the market for potential int ernet subscriptions in 2007, they found many were not interested, but in 2008 the test showed there was more interest in that option (Fletcher, 2010). Place Channels of distribution – Most referrals are from word of mouth; people recommending the organization because of a good experience they had.Media: Mayo utilized the local media by offering their physicians the opportunity to share their expertise with the community through bi-monthly consumer health segments (Weiss, 2009) Internet: Mayo can be found on Facebook, Twitter, YouTube and Linkedin, and their new patient blog; Sharing MayoClinic (Weiss, 2009). Advertising: Mayo utilizes media through stories and partnerships with the local news as well as sponsoring health events. They do not use mass media advertising and they rely on their reputation (Weiss, 2009).Physician referrals: come from around the world, because Mayo has a reputation of caring for patients others may not want the challenge of caring for or they do not know how to (Weiss, 2009). Physical distribution – Services are administered through care givers and physicians during visits to either the hospital or office visits. The â€Å"Mayo Effect† uses strategies to achieve their goals and mission â€Å"with collaboration, expertise and compassionate commitment to the health and happiness of their patients† (Mayo Annual Report, 2011).Retailing choices – Patients have several choices to receive services, through the hospital, a clinic visit, and now the minute clinic. Mayo has two Minute clinics’ that are a walk-in center and are used to assess and treat minor conditions, and monitor chronic conditions of patients and no appointment is required. The wait time is usually less than 15 minutes. (Keckley, Ph. D. , P. H. , 2008). Inventory decisions – The minute clinics are a new way to see patients that may have less urgent needs such as; sore throat, pink eye, minor cuts and burns, or chronic diseases that may need monitoring.The clinics offer walk-in services to anyone, and they have the ability to look up patient records through Electronic medical records (EMR) leaving no paper record needing to be stored. Centers are being staffed by nurse practitioner and physician assistants with assistance of proprietary technology designed to help diagnose and treat non-serious medical conditions. These centers are now being seen in many pharmacy chain stores and even places like Wal-Mart and Target.Jumping on the band wagon so to speak, Mayo clinic sees the Minute Clinics as a source of patient referrals for their physicians as some patients that come for treatment will be referred to a Mayo Clinic doctor if there is a need for follow up or if their presenting condition needs more treatment then the Minute Clinic can provide (Keckley, Ph. D. , P. H. , 2008). Price Cost-based pricing – Most health care is based on a health insurance system making payments based on a third party pay er system, so the price for care is usually set by entities outside of the doctor-patient relationship.Because of this system, providers do not need to compete for patients based on money prices. Medicare sets prices and national policies for health care services, while health insurance companies negotiate with providers for services and they offer incentives to reduce costs and reduce performing unnecessary procedures (Nelson, 2009). Value-based pricing – In comparison, Mayo is a high cost provider when compared to other Minnesota providers, and many insurance providers list Mayo in the bottom of their tiered health plans, based on cost not quality.Mayo may need to charge more to private pay patients to cover the shortfalls from uncompensated care and public payers (Medicare and Medicaid). â€Å"Because public payments rarely cover the cost of care, providers must charge private payers higher rates if they expect to stay in business† (Nelson, 2009,para 15). As we ente r into new reforms being designed to cut costs and improve quality care the current system is about to change and we can only hope for the better.Competition-based pricing – The Mayo Clinic is able to keep costs down, because they pay their physicians a salary and not on a fee for services like many other health care organizations do. Being a center for excellence, they rank higher in quality of care than other organizations which gives them an advantage when negotiating with insurance companies on the price for services. Because they have an integrated approach, they perform less unnecessary procedures than other organizations, which will keep a patients overall cost down (Nelson, 2009). PromotionCommunication plans – Mayo Clinic is on the cutting edge by initiating an electronic database which allows interaction with other physicians and shared information through an affiliation agreement and e-consultants. With changes coming in the health care delivery system, and payers, Mayo is aggressively expanding their affiliation with other providers. Being known as a center for excellence, they are often called to give a consultation on difficult cases. Becoming an affiliate of the Mayo Clinic gives the provider the ability to use their name in advertising as well as consult with the Mayo Physicians.The goal of Mayo Clinic is â€Å"to be the leader in efforts to get hospitals and physician groups to work together more effectively to improve quality and lower costs† (Graham, 2012). Public relations – Being a pioneer and leading the way is not new for the Mayo Clinic, being one of the first to initiate a Facebook web page that people can write on its wall and share all types of content, is a way of communicating and gaining customers. People are using the site to share stories about their own or a family members experience with the Mayo Clinic. These stories are than shared and â€Å"liked† making this a form of word of mouth.Many w ill visit the site which also offers information and short videos on different subjects, as well as health support issues. They also have Podcasts that are offered at the iTunes store, and it once reached 29th in the Top 100 (Rollyson, 2008). Advertising – Mayo has not spent a lot of money on advertising and relies on reputation to bring in the patients. However, when they opened the Florida clinic in 2008, patients were not banging down the doors so to speak and they realized they needed to do something to attract the patients (Weiss, 2009).They rely on word of mouth and have taken initiatives that bring awareness to the organization. Having a Facebook page, Twitter, YouTube, Podcasts, local television health segments that allow people to call with concerns or ask questions, monthly new magazine and by sponsoring community health events. Employees are also a source of advertising, many are happy to share the Mayo philosophy (â€Å"the needs of the patient come first†) with others. Sales and selling activity – Being a not for profit organization, they are more concerned with quality as this will bring quantity.The Mayo clinic offers advertising ads and sponsorships in their e-newsletters and magazines as well as community events that promote health awareness. However, their financial goals take a backseat to their mission, which is to focus on the patients and meeting the needs of the patient first. Making themselves present on social media sites as well as sponsoring community events that promote health awareness, they are able to draw attention to their name. Having a strong reputation for quality care and their desire to put the patients’ needs before the need for payment, sets a standard that many organizations could learn from.Overall the Mayo Clinic system and philosophy sets a standard that is in a class of its own. Gaining a reputation that has lasted over a hundred years as one of the best organizations to be a patient of o r to work for says a lot for the way they are doing business. Offering other facilities and organizations the opportunity to be affiliated with the Mayo system will continue to bring awareness to the brand and promote their way of helping people, while bring the medical profession together working as a team. Reference: Dickson, F. (2012, May 5).The Mayo Mystique. Marketing Health Services. Retrieved From: http://www. marketingpower. com/ResourceLibrary/MarketingHealthServices/Pages/2012/Spring%202012/The-Mayo-Mystique. aspx Fletcher, H. ( 2010, August). Truth in Advertising. North American Publishing Company. Retrieved from: http://www. targetmarketingmag. com/article/mayo-clinic-puts-straightforward-direct-mail-creative-test/1 Forbes. (2012, July 17). Still the One: Cleveland Clinic Retains Top Spot On US News & World Report Heart Hospital Rankings. Forbes. comLLC.Retrieved from: http://www. forbes. com/sites/larryhusten/2012/07/17/still-the-one-cleveland-clinic-retains-top-spot-on -us-news-world-report-heart-hospital-rankings/ Graham, J. , (2012, Aug. 24). Mayo Clinic Seeks to Extend it Reach with Series of Affiliations Around the Country. Henry J. Kaiser Family Foundation. Retrieved from: http://www. kaiserhealthnews. org/Stories/2012/August/24/Mayo-Clinic-Extends-Reach. aspx Hathaway M. , & Seltman, K. (2001, Winter). International Market Research at the Mayo Clinic. Marketing Health Services.

Marketing Plan For The Company - 1489 Words

Introduction Lululemon is a company that has based itself around a value proposition of ethical production, healthy living and quality athletic gear designed to encourage and support an active lifestyle (Lululemon, 2014). Unfortunately for the company in the last year it has come under fire for a run of clothing that was far below their standard quality, and was in fact recalled for being too sheer (Peterson, 2013). This incident was exacerbated by CEO Chip Wilson’s comments that effectively blamed the issue on the body types of their customers (Forbes, 2014). This series of events served to isolate the brand from two of its critical strengths, namely the positive, encouraging push towards healthier living and the socially conscious production of high quality goods. In order to address this issue we are focusing our marketing plan on three specific areas: Focusing on emphasizing the realignment of our executive to reflect the values of the corporation, continuing to increase the production of micro-marketed goods, and increasing our client engagement by promoting yoga events in local communities in order to re-establish our position as a healthy, active and body-positive firm. Part A – Environments Consumers/Customers Lululemon is an athletic clothing retailer inspired by yoga and targets women who pursue an active lifestyle. Their clothing line includes garments for yoga, running, as well as athletic accessories. While having relativity higher prices compared to itsShow MoreRelatedMarketing Plan For A Company Essay1286 Words   |  6 PagesIntroduction Your company revolves in a product market, which means you offer goods or services and have to compete with your competitors for customers. 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